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GIVING BACK WITH EVERY BOTTLE

A PUBLIC BENEFIT CORPORATION

Dígame Public Benefit Corporation meets and exceeds the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance both profit and purpose.

As a women-led and co-founded company, we are proud to partner with other women-led distillers and families in the Mexican communities that produce our mezcals and tequilas.

OUR TEAM

DANA RODRIGUEZ

CO-FOUNDER & CHEF

James Beard nominated chef Dana Rodriguez earned her nickname Loca (meaning “crazy” in Spanish) over the years as she worked her way up in restaurants. She started first as a dishwasher, then became an acclaimed chef, then opened her own restaurants in Denver. She opened the instant-hit “Work & Class” and the extremely fun “Super Mega Bien.” She even has another restaurant in the works. As a chef, she used her extensive culinary skills in developing our mezcals and tequilas and works directly with our distillers to develop the Doña Loca brand of spirits.

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CO-FOUNDER & CEO

KAREN ASHWORTH-MACFARLANE

The other Doña Loca in our company, Karen began her career as an entrepreneur; by developing and manufacturing an all natural line of outdoor clothing. She transitioned to become a financial planner at MerrillLynch, leading her into executive leadership roles at Morgan StanleySmith Barney, and RBC WealthManagement. Karen is passionate about being of service to her community, and is, and has been, a member of several nonprofit boards. Karen is dedicated to women’s empowerment, and the significant role women play in the production of all agave spirits in Mexico. As the CEO of Dígame, a certified B corporation, Karen is committed to truly impact the triple bottom line.

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CO-FOUNDER & CHAIR

SCOTT
KIERE

Scott Kiere is the Co-Founder & CEO of eVolutionary Green Holdings, LLC, a strategic business development & investment company focusing on environmentally sustainable products,services, technologies. He is also a principal in and serves as president and CEO of Urban Green Development. As a true tequila aficionado, Scott has been instrumental in providing the vision for the creation of Doña Loca Spirits.

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FINANCE DIRECTOR

ALAINA
SILVA

Alaina Silva Fernandez is a UCLA honors graduate and highly knowledgeable controller with deep ties to the food and beverage world. Married to a prominent Denver chef Jesus Silva — a native of Monterrey, Mexico — Alaina is fluent in Spanish and raises her two young children in a bilingual home that celebrates cultural diversity and social justice.